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How often have you clicked to get a free offer, or even a cheap purchase for under $10, then be faced with a ‘one time offer’? This is generally an up-sell. That is an enhancement on the original product that you get one chance only to accept. If you don’t make the purchase now, you will not be able to make best use of the original product. You can do the same. In fact if you do not, you are not making the best use of the money you are paying on your PPC campaign.If you are involved in affiliate marketing, then send the visitor to your pre-selling page. Your job is to pre-sell the product by, perhaps, providing a review of it or extolling its virtues. Leave the real selling to the principal’s page. Your job is to introduce the product to the prospect and make them more interested in it, then provide the link to the sales page. Then wait for the affiliate payment.So let’s have a recap on this. When you use pay per click advertising, irrespective of whatever program you use, you should use your keywords in the title and the description. Then send your visitor to your presell page. If the product is your own, send them to your sales page. In either event you must provide the opportunity of opting in to your email list. It is the list in which your ultimate future lies. The bigger your list the more you will ultimately sell.When you have learned how to use PPC advertising properly, you will be well on the way to internet marketing success.
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