How to Write an Email Campaign That Sells II

Make sure that your subject line is not detected as spam. Do not use words such as ‘Free’ , ‘guaranteed’, ‘amazing’ or ‘unbelievable’. Do not repeat words or put your subject in all capitals. Also avoid symbols such as !, 100% and $. Think of what you would give a miss, and then give it a miss in your subject line.

Your subject line should tempt the reader to open the email. Make sure your autoresponder is set to use the recipient’s first name in the subject and at the beginning of the message. People love seeing their own name and tend to open emails addressed specifically to them.

Your content should begin with the recipient’s name as already stated, and you should write the content to be directly related to the subject. People do not like being misled by opening a great looking offer to find something else inside. Provide useful information and at least one offer that is not available on your website. People should be rewarded for taking the time to open your email.

You must also include a definite call to action. Make it clear what you want them to do, though this need not always be to click to buy something. You could ask them if they have information to offer, some jokes to share or even to share their experience of a bad website with the rest of your readers. If you site is on cats, for example, you could ask for photos of their cat to put on the “gallery” page on your website. Anything to get them involved. The more involved people are with your website or business, the easier it will be to sell to them later.

Article Source: http://www.content.onlypunjab.com

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