I'm Cold Calling Right Now-Are You?

There’s quite a debate raging between article writers that are claiming their cold calling tips work best and others that contend cold calling is a waste of time.

Who’s right?

Neither.

How come?

They’re so busy stroking their keyboards that they don’t have time to actually do what they’re claiming to do.

The purported cold calling gurus probably haven’t actually practiced this discipline in ages. In fact, most I would dare to guess have some single-industry background that they’re trying to offload to everyone else.

What can an aluminum siding appointment-setter tell you about getting first-class meetings with C level executives in corporations? If you're selling upscale condos or cooperatives in New York City do you think you can learn a lot from somebody who solicits subscriptions for the New York Times?

Those that claim cold calling doesn’t work are right: It doesn’t work for THEM.

So, they generalize their limitations to everyone else, hustling fear and avoidance instead of a can-do philosophy and practical techniques.

What do I do?

What did I just pull myself away from doing and what will I return to after you read the last word of this article?

Cold calling, and believe me, I’m getting big-time results and I’m too busy to share any tips with you right now.

Sorry!

(If you want help, go to one of my classic books on the subject: YOU CAN SELL ANYTHING BY TELEPHONE! or REACH OUT & SELL SOMEONE.)

Best of luck.

Article Source: http://www.content.onlypunjab.com

Dr. Gary S. Goodman is the best-selling author of 12 books and more than a thousand articles. His seminars and training programs are sponsored internationally and he is a top-rated faculty member at more than 40 universities, including UCLA Extension, where he has taught since 1999. Dynamic, experienced, and lots of fun, Gary brings more than two decades of solid management and consulting experience to the table, along with the best academic preparation and credentials in the speaking and training industry. Holder of five degrees, including a Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a law degree from Loyola, his clients include several Fortune 1000 companies along with successful family owned and operated firms across America. Much more than a “talking head,” Gary is a top mind that youʼll enjoy working with and putting to use. He can be reached at: gary@customersatisfaction.com

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