Internet Marketing - The Importance of the Sales Funnel

Now I will talk about the sales funnel. In theory, the sales funnel will be very wide at the entry end, just like a physical funnel, and it will get more narrow as time goes on.

So the wide end of my funnel is where I bring people into my list with the offering of a free ebook. This is the easiest way to have the largest entry point in the funnel.

Once they have ‘purchased’ the free item (for free, of course), then I will offer them, generally, a $10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probably a lot more if people would really use the information. So they are getting their money’s worth. Of note here, nearly 10% of everyone on my list has bought at least one or both of my $10 products. So in that one part of the funnel, my subscribers are worth on average, $1 each, up front.

The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think that the $47 price point actually converts at a higher level than the $27 price point. Assuming that is true, I am guessing that the reason is that people think that there is much more value in the $47 product than in the $27 product; remember that by this point, most buyers of that product have already bought at least one of my $10 products.

This sales funnel can continue ad infinitum. You can have a $97 product, a $497 product, a $5995 product – and on up the line as you grow.

Article Source: http://www.content.onlypunjab.com

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘ Download it free here: Secrets of Article Promotion Do you want to learn how to build a massive list fast? Click here: Email List Building Sean Mize is a full time internet marketer who has written over 400 articles in print and 8 published ebooks.

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