Internet Marketing - What the HECK is a GURU?

We hear the term ALL the time - guru. On the internet it would seem anybody who is anybody is a GURU. So, what is a guru?

The Webster's New Collegiate Dictionary defines a guru as follows:

1. a personal religious teacher and spiritual guide in Hinduism,
2. a teacher and intellectual guide in matters of fundamental concern,
3. one who is an acknowledged leader or chief proponent of a cult, a movement or an idea.

• Copy Writing Guru - it is very fashionable to be one of these - once there were hundreds, now there are thousands - all claim to be able to write a letter of psychological warfare against mere mortals so that the mortals will be beating down your door to hand you money
  
  
• List Building Guru - often thought of as the most valuable gurus because a big list = big potential profits. These guys are the gods of "squeeze pages" that get your name and email address in return for information that you simply cannot afford to be without.
  
  
• Marketing Guru - anybody can be one of these - just throw out the shingle and make a lot of noise. These are the gurus who advocate adding thirty seven "bonuses" (of incredibly dubious worth) just to get you to buy something that needs a lot of extra credibility to help sell it.
  
  
• Financial Guru - this "guru-ship" can be very difficult to obtain because to be one of these one has to have formal qualifications. To be a financial guru you need to have a license from an accredited licensing body.
  
  
• Search Engine Optimization Guru - these "gurus" will be right one day then blown out of the game the next because Google changes its algorithms like most people change their underpants. SEO gurus can fall from grace virtually overnight. Position 3 one day then position 33 the next.
  
  
• Traffic Guru - there are many false gurus claiming this status. They write all sorts of worthless, out-dated text claiming that if you follow their advice then you will have an armada of visitors beating a path to your website.

Article Source: http://www.content.onlypunjab.com

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