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I once had a designer that took her work very seriously. Before she did any designs, she would interview you; take a look at your product offerings and your personality. It seemed like this was crazy at first but the result was a logo that fit with the company and it's philosophy. She actually went beyond just the interview, she designed meaningful symbols. Each symbol she chose had a story behind it. When you received your design, she also had a booklet with an explanation of how the design was developed and what each part of the symbol meant. Although you do not find many people who do this, it does make sense to have your logo fit with your company's philosophy. A company that produces toys should try and add some measure of fun into their logo but a company in the aerospace industry will likely want to have something that shows planets. I came across an excellent logo for Orcon Corporation (in the aerospace field); their logo was an orbit with their name. You can see this logo at www.orcon.com. My logo also depicts what I do (www.bizMechanix.com). A logo is a symbolic representation of your business. People will equate your symbol to your product or service offerings. If you simply use your initials or your name, it may work for you but if you are after more than just that, a symbol is worth more than a few words. Look at those business cards you have collected for a second time. Which logos have been designed as symbols rather than just letters? Which designs do you prefer? I find a lot of logos quite boring, especially ones that simply use their name.
Article Source: http://www.content.onlypunjab.com
Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at BizMechanix.com. You may also view her latest publications at BlueprintBooks.com. Dr. Daoust also writes for the National Networker theNationalNetworker.com.
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