List Building Techniques Part II

PART II – Employing a List

If you thought it was hard to build your list, it’s even harder to keep your subscribers.

Unique Content

Make your newsletter fresh and original. You should take the time to brainstorm, create and edit your work. Print it out and show friends or family and get their opinions.

Teasers

You have the opportunity to present more teasers. For example, you can write about a new feature on your web page. Teasers are good because they leave your visitors desiring more knowledge and information.

Request to Add

On a sidebar, include the sign up form for visitors. It should be placed near the top about halfway down the screen. This is the visibility hot spot.

Unique Topics

Offer topics that are not normally discussed or information visitors would want to know but couldn’t normally access for free. For example, web developers can offer free search engine optimization blurbs every week.

The Don’ts

- Don’t spam. - Don’t forget to spell check and edit before sending your newsletter. - Don’t waste the reader’s time.

The Dos

- Send out your list a maximum of once per month. - Create fresh, original content - Tell people online and offline about your newsletter - Give them plenty of display options such as HTML or text version. - Do alert subscribers about new features and products on your website!

Remember there are two parts to lucrative list building: building a list and employing a list. Both parts require careful planning and execution.

Article Source: http://www.content.onlypunjab.com

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