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Why are you building a list? For fun or for profit? It is critical that you understand why you are building a list – you see, how you manage your list will be significantly different depending one the purpose of your list.So why are you building a list? This may seem like a pointless question. You know you have to build a list because that is where the money is. Or at least that is what you have heard. But you don’t really know it firsthand. You just know you should be building a list, and you figure that once you build your list, you can make it profitable. But you have to take steps to make it profitable, if it is going to become profitable.But it doesn’t really work that way. You see, you need to know why you want your list. Who are you going to put on your list? Are they going to be buyers or freebie seekers, are they going to simply read your emails and yawn or are they going to click through to sales pages and spend their money? What types of products are they going to want to buy? Why are they going to open your emails?All of those questions, and especially the answers to them, are critically important. If you build the wrong list for your product or your purchase, you will not be able to make it profitable. So you have to decide why you are building a list, and then build it in accordance with those goals.
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Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.
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