List Building with Awesome Emails

If you see an email with the subject “John, Here’s an Amazing new Idea for You”, or “How About Some Fast Cash, Angela?” and it’s your name, wouldn’t you feel like opening it – even if just out of curiosity? And when you do open it, would you keep reading if you read this:

“Hi John!

John, I’ve just had a great idea! It’s just earned me a whole bundle of cash over the past few weeks, and I was wondering who could partner me to make more. It has to be somebody who can use some quick income, but also somebody I know, so I thought of you, John, because you contacted me a few weeks ago.”

Another advantage of doing this, apart from immediately attracting the attention of the reader, is that people do not associate their name with being spam, so are again more likely to open the email.

If you really want to make it irresistible, use some powerful words that have been proved effective in attracting people’s interest. Look at my examples above: Which is the more compelling? “How about some Fast Cash, Angela?” or “Learn How to Make Money on the Internet, Angela.”

Words such as ‘Free’, ‘Amazing’, ‘New’, ‘Guaranteed’, ‘Fast’ and ‘You’ are practically guaranteed to make your potential reader stop and think. If you get them to stop their quick scan down the list on your email, then you have a great chance of persuading them to open it. The rest of the wording should be designed to achieve that. The combination of their own name plus one or more ‘power’ words, should get them to stop. You should then make the message compelling.

Once they have opened the email, there are no more powerful words than ‘you’ and ‘because’. People like to be referred to, and love it when you explain something to them. “ I am offering you this amazing software because . . . “ has been shown to work. It is now up to you to retain your reader’s interest by the use of more compelling vocabulary, but be truthful. Do not promise to make them millionaires overnight, for they will not believe you.

So, if want to know how to write an effective email campaign, the first and greatest obstacle is to get your email opened. Once that has been achieved you have almost won the battle. Finish it by writing to the reader as an individual, explaining why you are writing to them and telling them honestly what their expectations are if they put in some hard work.

Your ezine publishing campaign should begin with an offer or a promise, and you will find that if you follow these rules you will soon have a long list of subscribers eagerly awaiting the information that will enable them to better themselves. For that is why they opened your original email.

Article Source: http://www.content.onlypunjab.com

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