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You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords. Nothing endears you to your customer like reading his own diary, showing that you know what it feels like to be him. Telling him exactly what his day was like today. And that's what it means to enter the conversation inside your customer's head. When you step right into his thoughts and talk to him the way he talks to other people and himself about things that are important to him, he'll listen to you. From the conversations in their minds, people draw the keywords that are typed in for search. When your ad says just what they are thinking, then you will grab their interest. Therefore when you have your keywords showcased in the headline, body and URL of your ad you are practicing sound advertising strategies. The more places in your ad that you have keywords showing up, the better your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in "German" or "Learn German," notice how many times they'll see their keyword in this ad: Want to Learn German? 5 Crucial Principles You Must Know To Master German, and Fast www.MasterGermanFaster.com If managing AdWords effectively means addressing, in a direct way, and with exactness what they are searching for and reflecting that back to them, how can you find out what they are searching for? Where can you find lists of the good and lucrative keywords? The quickest place to start is with Overture's Keyword Selector Tool, available for free at http://inventory.overture.com. It gives you an immediate sense of how valuable each of your keywords will be relative to the others. 458,579 learn german 103,157 german shepherd 85,210 german 22,970 german dictionary 16,990 german english dictionary 16,294 german translation 15,992 german shepherd dog 14,409 german translator 13,037 german shepherd puppy 11,646 english german dictionary 10,187 german to english 9,810 german to english translation 9,800 german short hair pointer Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list. Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as: -dog -puppy -shepherd -pointer -dictionary -translator -translation -hair -etc. Your ads won't show anytime people include these words in their search. If you want to know what the keywords will probably cost you to advertise on them head over to Yahoo Resource Center at www.overture.com, and select the "BidsTool". Enter your keyword in the search box and you will receive from Overture a list of the prices advertisers pay to sell their products on Yahoo sites. The prices for "learn German" range from 47 cents to a nickel. This information of course is from Overture, not Google. When this article was written, Yahoo's search pages were determined by bids only. On the other hand, with Google, you can get preferred treatment if you have a better than average click-through-rate. Also on Google the competition and nature of the traffic are not the same. Not to worry though. This tool is only an initial indicator of what kind of business advertisers are getting from their clicks on Yahoo. This example says advertisers wouldn't pay more than forty-seven cents for a click for "learn German". This is an indicator. Contrast that with "home mortgage" where bids top off at $4 and you can see how lucrative, or not, "learn German" is.
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Kirt Christensen, an 11 year veteran of adwords management , will take you by the hand and show you precise results of all the adwords management techniques he tests and uses every single month. www.managemypayperclick.com">www.managemypayperclick.com Don't reprint this article. Instead, reprint a free unique content version of this same article.
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