Maximizing your Nonprofit's Media Coverage

Do you know what to do when your nonprofit receives negative, or just incorrect, coverage in the media? Getting the media to cover your nonprofit is only half the battle. Take the necessary steps to control the media’s message and maximize the benefits of that coverage by training and preparing your staff to handle the press.

Max King, Heinz Endowments president and former Philadelphia Inquirer editor shared some insightful tips on maximizing media coverage from his days in the newspaper world at the recent Communications Network conference in Chicago, Illinois:

Be open and honest in your media work. Nonprofits and foundations should balance the content in all public communications, including media relations to include what is working and what is not. If you don't cover what is not working, and how your organization is striving to change that, the press will. 



What does this mean for your nonprofit or foundation? Here are some subjects on which you should communicate proactively so that you control the message when and if you are covered by the press:

• Your organization didn't make fundraising goals this year.
• Your organization is under investigation by the authorities.
• You are cutting your staff by 50% due to funding cuts and will have to cut services accordingly.

Article Source: http://www.content.onlypunjab.com

Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. Subscribe to her free e-newsletter "Getting Attention," at www.nancyschwartz.com/getting_attention.html and read her blog at www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves.

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