Niche Marketing - The art of writing for the internet?

Niche Marketing - The art of writing for the internet? Get a “niche” today and you can't go wrong.Find the right niche and success is assured so the Guru's of the internet tell us.

I go along with that, but in the words of the song “If I only had time, only time." Running a business requires skills in all kinds of areas, which means that the budding entrepreneur has to master many different aspects of the commercial world. This is where niche marketing falls down.

It assumes that the businessman has the time and inclination to access many different websitesand read a similar number of specialist “niche” blogs to acquire the information and knowledge he needs.By the way, sod Political Correctness. “He” is much quicker than writing “he/she” or trying to find alternatives to satisfy the loony left. So “he” it will be!

Anyway back to our poor businessman.(I just ran spellchecker on this blog…the first correction? Businessman should be businessperson! Are they real? Take a bow Microsoft)

You need to take a balanced view of writing for the internet today, taken as the whole and not one particular part of it.A big part of business success also involves keeping up with the world, and trying to be one-step ahead of the competition. You can make money writing for the internet, lots of it but be prepared to write about all sorts of things, and write about them well.

So how do you set out to write?

If you take a successful meeting or lecture as an example, the host or speaker has managed to find the right balance between the heavy, the not so heavy and the downright funny. A good laugh is a great aid to memory! My view is a blog should try to be similar, laugh while you learn.

And please remember blogging is a two-way thing.You can add to the value of the information in your blog by allowing constructive response to your posts. The good and the bad.

Ask questions of your readers, it's a great way of starting feedback.A word of caution, remember some things which sound great written down, can sound quite different when spoken.

A case in point

Peter and Alfred Nussbaum were tailors and partners in the firm Nussbaum Brothers. After many years they decided to anglicise their names and henceforth the firm should be known as the Nuss Brothers.

After completing the legal paperwork, they informed the receptionist, Ethel, that from Monday on she should answer the phone as “Nuss Brothers.”

“I quit,” said Ethel.

“But why?”, asked Peter, “The pay and benefits will be the same!”

“Yeah? Well, YOU answer the phone then. I don’t want to answer and find that the caller says he wants to speak with Mr. Nuss. Then I have to say….. “Yes Sir; which one? P-Nuss or A-Nuss?”

Article Source: http://www.content.onlypunjab.com

Mike Samuels Editor, writer, journalist. Better to write nothing, than to write something and say nothing! hmsesp@gmail.com www.write-selling.com Blog: write-selling.blogspot.com

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