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Are you opening a dollar store? If so you will soon find that your shoppers have a definite way that they prefer to do their shopping while in your store. They have specific directions that they take when they enter your store. They have specific ways that they examine the merchandise that you have on display. Knowing the path that shoppers will follow you can increase your sales.If you are opening a dollar store, it is important to know that the majority of shoppers scan the products much as they read. Most move from right to left and top to bottom as they scan. This is true even when they are walking to the left. In our experience the majority of shoppers will stop, turn and scan right to left.With this knowledge in hand, you can stock the shelves of your store in such a way as to insure that products that you want to sell are placed front and center in the view of the majority of your customers. When opening a dollar store that equates into sales. Those sales equate into profits.If you have limited numbers of products that you are trying to sell when you are opening a dollar store you can place those products directly at eye level for the majority of your shoppers. That target area is going to be from about 4½-feet to 6½-feet in height. Of course if there is more merchandise available you can spread it from the very top to the very bottom of the fixture following a striping strategy.Are you opening a dollar store? If so be sure that you know the preferred patterns and shopping preferences of your shoppers. Maximize sales by stocking the sales floor in that manner.To Your Dollar Store Success!
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