Opt In Email Marketing For Small Business

In spite of all the talk that opt in email marketing for small business is dead, this couldn't be farther from the truth. While spam filters and the overall skeptical nature of people these days because of past scams does make it more difficult to get your message delivered and then across to the prospect, opt in email marketing is still a viable course of action for the small business person. In this article we're going to give you some tips to get the most bang out of your email promotions.

The first thing you don't want to do is control your own opt in list, meaning, don't host it yourself on your own server. Even if you use double opt in, people forget that they sign up for news letters and things of that nature and the spam button that many email accounts, like AOL, include, makes it just way too easy to put in a spam complaint. If you get enough of these, your ISP can shut down your business faster than you can say Bob's your uncle. It's just not worth the risk.

So if you're not going to host your own opt in service, what do you do? Well, the answer is very simple. There are companies on the Internet, like Aweber and Get Response, that handle these things for you. They'll help you build your list by providing you with a service where when people opt in to your news letter, they'll do all the mailings from their servers. That way, if any spam complaints come in, they will handle them.

Having said that, you still want to take care in doing your mailings. For starters, you are probably better off with double opt in instead of single opt in. The reason for this is because with single opt in, email addresses don't have to be verified. Any person can put in an email address of another person just to get your news letter or whatever it is you are offering. Then, if this other person gets any emails from you, they can legitimately complain that they received spam. So please go with double opt in just to be safe.

Another thing you want to do is to take care in emailing your list. You don't want to badger them too often and give them too many sales pitches. This is a great way to get them to unsubscribe from your list. By emailing them every few days or even just every week, and providing them with good content, you have a much better chance of keeping them around.

Getting back to these services, the reason they are good for small businesses is because they are very inexpensive. Most of these services only cost about $20 a month, some even less. This makes it cost effective to do your marketing with them. Some of these services will even supply you with daily leads to market to. How responsive these leads are will depend on what you have to offer them.

If you are running a small business on the Internet, you might want to look into one of these services. They will definitely save you a lot of grief and money in the long run.

To YOUR Success,

Steven Wagenheim

Article Source: http://www.content.onlypunjab.com

Steven Wagenheim has been an Internet marketer for 4 years and now earns a monthly income that exceeds 5 figures. If you want to learn how he did it and what you need to do in order to earn a living on the Internet, you can get a free report at www.mysecretarticles.com/report.html

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