Podcasting - How to Podcast for Greater Subscriber Responsiveness II

Perhaps you have an interview with a supplier of a specific health food describing the different ways in which vitamins and minerals are presented in vitamin pills, and what you should be looking for on the label. Does the presence of iron in a multivitamin preparation interfere with the uptake of any of the other ingredients by the body, and what vitamins have essentially to be present with calcium supplements to ensure that the calcium does not just pass through the digestion system.

These are the type of podcasts that people are interested in, and a simple talk on what vitamin supplements can do for you will not be enough to make them sit up and listen rather than click to the next on their list.

If you are advertising your product, you could do so in the form of a review by one or two people who have purchased it. You can offer them a free gift for doing so. It also helps to have someone with a good radio voice to do the actual talking. The podcast need not be recorded by the person providing the review, which can be emailed to you and recorded by somebody else.

You could devise your own comedy radio show and put your adverts in between the various sections. It need last no longer than several minutes, should be entertaining, and relevant to the product you are advertising. Try to be imaginative in the content of your podcasts, since you have to make someone want to listen.

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