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If you want to create your own product you will need to decide whether you want to create a small ticket item which you can sell for a low price or a high ticket item which you can sell for a high price. Each have their own advantages and disadvantages.Small ticket products are usually sold for less than $200 and big ticket products are usually sold for more than $500 (with medium ticket products in between). Its important to know that a successful campaign on the internet involves incorporating both small ticket and big ticket products into your overall strategy.The advantage of selling small ticket products is that they are much easier to sell because the price is lower and more affordable. This also means that you will have to do less work in creating the product (although it still needs to be high quality) and the sales letter can be very short. The disadvantage is that you will have to sell hundreds of copies to earn substantial profits.The advantage of selling big ticket products is that each sale will generate huge profits and if you offer a large commission you will attract many top affiliates who will promote your product to their list which can result in a sudden surge of sales. The disadvantage is that you will have to do more work in creating the product and the sales letter will need to be long and high quality.Which type of product you want to create will depend on what you intend to achieve and how much time and effort you are willing to put into it. If its the first time you have ever attempted to create your own product its a good idea to create a small ticket item first so that you can experiment and become more familiar with the process.For best results you should create a big ticket product which you can use as an up sell for all of your other small ticket products which are related. Because customers have already shown their interest in the subject by purchasing your low priced items they will be more likely to buy your high priced item if its relevant.This strategy ensures that you maximise your profits because many of your customers will decide to purchase your big ticket product without any extra effort on your part. So the traffic you send to your small ticket products will not only generate immediate sales but also more substantial profits later on.Another strategy which has become very popular recently uses the seven dollar secrets script to sell short reports for a low price with a backend offer for a higher price (usually master resale rights). It works well because affiliates can keep 100% of the initial sales they generate and also split the backend sales. The main benefit is that the affiliates will automatically build a customer opt in list for the product owner for free.
Article Source: http://www.content.onlypunjab.com
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: www.MarketingOasis.com
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