Public Relations for Rubber Industry

The rubber industry has gone through a rocky reload in recent years due to tire failures. Obviously, tires are the number one product that the rubber industry makes. If you'll recall the Ford Explorers were having tip over problems and it was blamed on under inflated Firestone tires.

Of course Ford and Firestone were under the gun to solve this issue and the Firestone tires were recalled. Many people went out and bought new tires for their Ford Explorers and many people who had Firestone tires on other vehicles also went out and bought new tires because they feared their safety.

This is one public relations disaster crisis, which was actually handled quite well considering the impact of recalling 10 million tires. When it was all said and done the overall tire industry actually increased sales due to the recall because many people who had Firestone tires no matter what type of car they had also decided it was time to buy tires. Also many people who had been putting off tires came and also and tire shops were busy and so were tire manufacturers.

Due to the quick thinking and good public relations a total meltdown of the rubber industry was averted. Nevertheless there was some fallout and Firestone tires took some heavy hits. As a case study this is very interesting for students of public relations to study and perhaps you will consider this in 2006.

Article Source: http://www.content.onlypunjab.com

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

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