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Putting a Full Effort Behind Your Brand

By: Bette Daoust, Ph.D.


Your personal focus needs to be on the company and not yourself. This means that the company has your full support and you are willing to work towards a common goal - the success of the brand. You need to believe in what you are doing. You also need to know all about the products and services you are selling. If you talk to a potential customer, and they ask an important question, if you do not know the answer, find someone who does. Do not make something up; you will get caught every time. I have been to so many computer stores and ask a really dumb question to test the integrity of the salesperson. They have no idea that I have several degrees in the computer field and help set up networks, so the answers are quite often very revealing.
I always admire someone who is not afraid to ask questions to get answers from others. This means the person is IN and wants to genuinely help the customer. This forms a short term but good relationship with the customer. On a longer term basis, you need to gather contact information and follow-up with the query, don't hand them a business card and say they can call you with other questions (this will usually never happen).
Everyone wants to have good business relationships; unfortunately this is not always possible. You may encounter what I term a difficult customer that can never be pleased. In these cases, find out what they need and then recommend your competitor for the answers.

Article Source: http://www.content.onlypunjab.com

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit www.BlueprintBooks.com

Bette Daoust, Ph.D. - Our Articles Expert Author

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