RSS Explained

Here’s how it works: Search engines send out “spiders” (programs designed to regularly surf the web and record what’s out there). That information is stored in the search engine’s database. When the next person enters in a search string that matches some of the data the spider collected, sites containing that date are returned as part of the search results. That process is known as indexing.

By way of illustration, consider the following example: If Google sends out a spider to your site, a good percentage of the info found there will be indexed. However, the spider won’t always capture all of the info on your site. How often the spider comes back to your site will depend upon how often the spider determines that you update your site. If you offer daily updates (especially to the homepage) to the site, the spider will visit and index your site more often.

Now, what if you can’t always come up with fresh content? That’s where RSS comes in. RSS feeds will automatically capture content from the originating site and deliver it to your site. The result is that with little effort (just setting up the feed) your website has a consistent stream of new content. When the RSS headlines change, every site that receives the feed is updated. As a result, the search engine spiders will always have something new to record, and your site will always stay freshly indexed. That means that when a person searches for something that happens to pertain to your site, the search results will lead them to your site!

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