Home | Internet And Businesses Online
In my opinion reciprocal linking, the most common technique anyway, really is dead and I will tell you why. Most people jump right into the marketing of their new web sites hearing that they need to get as many links as possible pointing to their sites. So they start focusing on quantity and not quality. This is the biggest mistake make when conducting a link building campaign. The problem with this method is, you could have ten thousands links pointing to your site but if they are of little value then the search engines will consider your site to be of little value.Also, many people do not consider ‘bad neighborhoods’ when requesting link exchanges. If you are not worried about the quality and more worried about quantity, then you are probably not taking an in-depth look into the website. Doing this for very long could very easily associate your site with those in ‘bad neighborhoods’ making your site ‘guilty by association’.Although I did state that reciprocal linking is dead, it can be valuable if you know what to look for. First of all, the PageRank of the potential link partners’ front page is irrelevant unless that is where your link will appear. The only PageRank you should be looking for is that of the link page where your link will actually appear. Also, some dishonest Webmasters will place a ‘nofollow’ tag in the html of your link. Take a look at the source code of the link page where your link will appear before placing their link on your page.If your link page is one click away from the front page of your site then the page where you link will appear should also be one click away from their front page. Be sure that the total number of links on their link page does not exceed thirty or so. The PageRank for any given page will be distributed to each link contained within it. So, if your link is one of fifty other links then you will only get one fiftieth of the PageRank that link page currently has.Keep these tips in mind and you can be among the very few left that can actually run a successful reciprocal link building campaign.
Article Source: http://www.content.onlypunjab.com
Joshua Spaulding is an Author and Webmaster providing Proven ways to Make Money Online as well as proven Link Building techniques. Joshua also runs a Quality Article Directory where you can submit your articles or browse through thousands of other Quality articles to post to your web site or blog for Free.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
