Reduce Your Refunds

The end of the sales method, after the sale has been made, can often be overlooked. The purpose is to make sure that your customers continue buying from your company. Clients return to a store because of the trusting relationship between the store and the client. Make sure they don't refund, because of course if you're selling a lot of quantity on the Internet, you're gong to get refunds. You should expect refunds. As I have heard many times over, if you're not getting refunds, you're not pushing and selling hard enough. This article will be explaining some ways to lower refunds.

Clients will always appreciate a follow-up call, which won't take up much of your time. Try following up with the client within a business day to thank them for their order and tell them when they should be expecting their product. It is also a good idea to prepare what you are going to say, whether it be with a live person or a voicemail. You or your assistant should do these calls. You will quickly see that your product and name will be remembered by customers.

Another tried and true approach is the stick letter. The stick letter will be sent to the client at one stage or another, for example, along with the product, in an e-mail, fax, or even just sending them to a website. You want to keep your company and product in the mind of the client; not forgotten. Often times, customers purchase out of a whim or impulse which often result in refunds. The stick letter is the opportunity to convince the client that they made the best investment and that the product will be everything that they expected. In addition, you need to take an extra step and make an exciting offer to your client. This extra step will make the difference between the mediocre seller and a professional high income seller. Because your customers trust you and know that there is a live human being behind their transactions, they will even refer their friend to your business.

A special exciting offer can be anything creative, such as a gift certificate. Yes, it does take some of your time. It could be a gift certificate to another product you have. A gift certificate can be modeled after a simpler version of your product or fifty percent off of one of your other products. My personal time is valued at $600/hour for a one-on-one consultation. So I will offer somebody a gift certificate towards that - 20 minutes or half an hour is a $300 value gift certificate! Make sure there is a method by which the client can claim their gift certificate. The thing is, they've got this printed gift certificate in the box with the rest of their product, and they think, "Wow! This is a huge value. I didn't even know this was coming." A lot of times, they're not going to take the necessary action , but they still have that perceived value. These unexpected gifts will impress a client, even though they may not take the offer. These small steps will help a business gain long term customers who will also refer their friends to your product.

Now, let's address how to make the most out of issuing a refund. Issuing refunds opens a door to communicate with the client. Obviously you want to refund them in a timely manner. It is preferable to refund them by check because you are then able to send them a letter that may notify them of a special sale for a different product or even and affiliate's product, if you are doing affiliate sales. That sales letter is for either another product that you offer that they may be interested in since they weren't interested in the first one. Or something that's selling an affiliate's product if you have affiliate marketing going on and there's some sort of product that's similar but different that may be for the target market. You could even give them incentive to fill out a questionnaire online. "Go to this website at www.yourwebsite.com/refundquestionnaire." Have them fill out a quick little survey using the AskDatabase to ask why they are refunding. You can do that on the front end before they get their refund, or on the back end. It is probably better to do it on the back end and give them incentive to fill out the questionnaire. The questionnaire itself can be peppered with ads for your or affiliate products that they may become interested in. So that's the strategy for this week. It is all about taking care of your customers - going that extra mile and giving them a little bit of value to keep them on board with you.

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