SEO Intermediate Secrets

You should design your website so that links away from your own site are minimized. Each link that a spider finds can bleed content from your site and distract the spider from your site. Also keep in mind that spiders crawl from left to right in the same way that you read. However, if they come across a table they will read the whole table before going on to the next one. The same with columns. Not only that, but they read the html, not the visible text.

If you have a left hand navigation table then a main table containing your content, the spiders will read all the text in the navigation table first before going back to the next table containing your text. Spiders read the first 500 or so words, so all text in your navigation column is counted. If you have a fair bit of text, as many do, much of your content text will not be used by the spiders. What you should do is put a small empty table or column first, then your main text table or column, and then insert your navigation table, giving it a left align.

Your content should be good naturally written content. Use of keywords should be restricted the page heading or title, any subheadings and to the text. One instance of the keyword targeted at the start of your text and one at the end is enough for a 400 word text, and one more instance for each 200 words after that is about perfect. Too many keywords will be punished, and lots of vocabulary related to the keyword will be rewarded.

There are other on-page tricks, but let’s go to the off-page now. Links back to your site from other sites are critical in receiving a high listing. Article writing is the best way there is of getting one way links back to your website. You get a link from the article directory you submit your article to, and one for every website that uses your article as content. These links indicate to Google that you are a well thought of site for the search term used, as indicated in the first paragraph of this article.

In conclusion, if you put yourself in the position of someone making an internet search, and recognized what a website could do to provide you with all of what you need, design you site to do just that. There is no need to know SEO secrets to optimize your web pages for search engines, just an understanding of what search engines are and what customers want from them.

Article Source: http://www.content.onlypunjab.com

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