Sales Letter Writing - How Create Your First Web-Based Sales Letter

Now that you have your list of teaser points, you are going to trim them down to a list of only the very best and create 2 to 3 sets of bulleted points with about 6-10 points in each list. So, for example, if you came up with 100 teaser points yesterday, read through them and discard about ½ of them right off the top. This will be easy to do; the lousier points will jump right out at you. But don’t discard them completely, remember you are going to use them to help you write your book. You just aren’t going to use them in your sales letter.

So now you have about 50 points and you want between about 20 and 30 points. This next step may be a little harder, because you probably are starting to like the list you created! That is okay for now, but over the next few days you will need to cull a few more of them out.

Today you are going to write a rough draft of a sales letter. You are going to use the following formula:

Headline

Greeting

Bullet Points

Exciting transition paragraph

More Bullet Points

An exciting testimonial or two or three about your book (you don’t need this today, but once your book is written, you need to have several friends or family members read and write you a testimonial.)

More Bullet Points

An incredible guarantee

A free give-away if they buy your book today (more on this later)

An easy way to buy your book (link to PayPal or Clickbank)

Your close

A P.S.

Take a look at some sales letter based web sites to get some ideas. Remember, you cannot copy anything word-for word or take sentences from others’ web sites. What you can do, however, is get ideas for making each of the sections of your web site come alive.

Whatever you write today, will probably not be what you eventually publish on the web.

When you wake up tomorrow and reread it, you will probably find some things you want to change in it. You may even want to re-write it. Often, when you have rewritten a sales page several times, you have a much better letter than the first one you write.

Article Source: http://www.content.onlypunjab.com

This has been an excerpt from ”15 Steps to Internet Success” . Do you want to learn how to build a massive list fast? Click here: Email List Building Sean Mize is a full time internet marketer who has created over 300 articles in print and 8 published ebooks.

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