Home | Business | Pr
If you are going to continually toot your own horn; then you need to know that there is a right way and a wrong way. Let’s say you own a business or run the marketing department of a corporation and you'd like to do a little public-relations and a little publicity for your company or yourself. Let me give you some tips on Self Aggrandizement 101; Patting Yourself on the Back in Style.You see, if you are going to pat yourself on the back and promote your company then you must tell the customer or consumer and even your employees, associates and vendors how this wonderful thing that you are doing or have done is going to benefit them; How does this help them?Next, if you're going to tell people how great you are and your wonderful achievements and accomplishments in your company then you also need to tell them about the hardships you had to endure and the kryptonite. No one wants to hear a story about Superman without the kryptonite.If you sound too great you risk the likelihood of people considering that what you are talking about is merely PR and hype and you might risk making them feel inferior. If your company appears too big for them and grandiose then in a way you are telling them that they are not needed anymore. In fact you are telling your customers that we don't need you because we are great without you and that sends the wrong message.Self-aggrandizement is okay if it's done correctly and there's nothing wrong with promoting a little bit of community goodwill or goodwill in the industry through public-relations programs or a little bit of publicity. This is all good and it is recommended in all the marketing books.Just be careful that when you do toot your own horn that you tell the other person why this is so good for them. If you don't tell them why it is good for them they may miss the point and just call you a Braggart. Please consider all this in 2006.
Article Source: http://www.content.onlypunjab.com
Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
