Sleight of Brand

You can create great relationships by name dropping. You may say that most people do not like those that are constantly dropping names. If it is done discretely, you will find that it can bring you more business and help to make more business relationships. For example, I had a customer that was struggling with their own identity and wanted to develop their own brand. The problem was that they were doing too many things to concentrate on the one brand. One day they came across a product that was being sold in Europe and not in North America, even though most people in America knew of its existence. They decided to be the distributor for this product in their state and capitalize on the fact that the product was already a brand name.
They were able to successfully sell the new product under the brand and piggy back their own company name along with it as the "exclusive" distributor. In this way, they were able to use someone else's brand to create their own. This is only one of several ways that you can use a "sleight of brand" to create your own. Just be creative if you do not have the time or resources to create your own full blown brand.
Using another brand to help you with your own works extremely well in most cases. Some companies even buy others just for the brand name. Just think of all the possibilities, you could own a brand and then expand on it, a ready made formula for success.

Article Source: http://www.content.onlypunjab.com

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit www.BlueprintBooks.com

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