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Spanish Speaking Advertisers; Crime Does Not Pay

By: Lance Winslow


Certainly it should be known that crime does not pay when it comes to advertising and yet people still persist. Take the recent action in New Jersey where the Federal Trade Commission is going after Spanish Speaking advertisers who make bogus claims to entice unsuspecting consumers who do not speak English?

In April the FTC and nearly 60 other consumer protection groups surfed the Internet, read newspapers, listened to the radio and watched TV ads to see if they could catch fraudulent misrepresentations in advertising. They plan to use the Consumer Fraud Act to tackle these businesses. These agencies also worked with Central American Countries in the sting operation. Most of the ads, which were deemed to be potentially misrepresentative or unsubstantiated claims happened to be for things such as;

  • Weight Loss
  • Investment Opportunities
  • Business Opportunities
  • Credit Repair
  • Disease Cures
  • Health Supplements
  • Work at Home Opportunities


Unfortunately many of the scams on Hispanics, which do not speak English or very little English never go reported and the fraud rates are said to be much higher in Hispanic Communities. Illegal aliens often also fall for such traps and the scammers know they will never complain and so the fraud goes on unchecked. Perhaps you will consider all this in 2006.

Article Source: http://www.content.onlypunjab.com

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

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