Spelling Counts

I have dealt with many companies, read many books, and looked at images. Many times there are spelling or grammatical errors. I realize that it is very difficult to catch every error and my materials are no exception. No matter how many times you pass the words by a team, something will always be overlooked. If you take time to look at your materials with a fine tooth comb, you may still miss a small error. What you should be doing is proof reading absolutely everything that you send out. One spelling or grammatical error stands out like a sore thumb; it is always noticed by someone outside your company. You should make every effort to make sure that your documents are perfect, although this is very difficult to achieve.

Documents that have not been proof-read and are full of errors look like a hand painted sign for a lemonade stand. They scream out as homemade, unprofessional and sloppy. Use the spell and grammar checker on your computer but do not rely on it one hundred percent. Even a computer does not catch everything, especially when a word is spelled correctly but has the wrong meaning.

Your image is important, put in the time and effort to eliminate as many spelling and grammar errors as possible. If someone finds an error after you have printed the materials, thank them and make the correction immediately. If you are on top of making the changes and getting some good marketing exposure, you can also offer a gift. You can bet that others will buy your product just to see if they can find other errors and get the gift.

Article Source: http://www.content.onlypunjab.com

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at BizMechanix.com. You may also view her latest publications at BlueprintBooks.com. Dr. Daoust also writes for the National Networker theNationalNetworker.com.

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