Squeeze Page Basics - How To Create A "Squeeze" Page

When you have something that someone really wants, you have an opportunity to “put the squeeze” on them to make sure you get what you want. It’s a behavioral dynamic as old as the hills.

Buy there’s a new twist. In internet marketing, what you want is a visitor’s email address to add to your distribution list. To an internet marketer that’s gold. Visitors to your web site, or recipients of your marketing email, are understandably reluctant to offer their email address to just anybody. To get it, you have to “put the squeeze” on them by offering something attractive or valuable to them, but requiring them to enter their email address to get it.

A typical squeeze offer might be to offer the visitor something like a free “whitepaper” or free trial of some product they are interested in. When they follow up on the offer, they are presented with a little more information about the benefits of what they hope to get but are then asked to enter some basic contact information before they can get the free whitepaper or free trial. They get the “squeeze.”

The dynamics of a squeeze page aren’t difficult. There are only four components:

1. Offer the visitor something of value. 2. When they go to act on the offer, the offer and its value is reiterated but… 3. They are asked for their email address or contact information or some demographic information, and then… 4. They get what they want.

The benefits of a squeeze page are obvious: you an email address, completed questionnaire or contact information, and you get a more qualified respondent because you know what they’re interested in. If you’re looking for these results, it’s time to start putting the “squeeze” on your visitors!

Article Source: http://www.content.onlypunjab.com

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