Squeeze Page Optimization

If you are reading this article, then chances are that you either already use a squeeze page, or you plan to. That’s great, but how can you optimize that squeeze page to create a greater number of opt-ins for your marketing email list?

To begin with, I encourage you to use multiple squeeze pages. Design those pages in such a way that they target your top ten keywords or phrases. If you have not already identified those words or phrases, I recommend that you select ones that clearly reflect the various goods and services that you offer on your website.

Test those keywords and phrases in the major search engines, and analyze the results of the highest rated sites to see how the keywords were used to achieve those ratings. Incorporate your findings into the design of your squeeze pages.

Getting traffic to your squeeze pages is only part of the optimization process. If your visitors don’t opt-in, then you have not achieved your objective. Let’s look at the page design components that will most likely result in a new customer or subscriber.

First, the page must instill confidence. Avoid gaudy designs and unbelievable offers. Your squeeze page content and graphics must build confidence. The visitor needs to feel that it is safe to share his/her email address with you.

Second, keep the page simple. Design the page in such a way that the visitor clearly understands that there are two options; sign-up or leave. I realize that this seems harsh, but this is the purpose of a squeeze page.

Finally, offer visitors to your squeeze page some incentive to opt-in. Many marketers use offers of free merchandise, product discounts, or value-added information for this purpose. I caution you to use this practice wisely. Keep the incentives honest and be sure to deliver. Keep building on the confidence that you have achieved with this new customer. It will lead to sales.

Article Source: http://www.content.onlypunjab.com

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