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Stand Behind the Name

By: Bette Daoust, Ph.D.


Bend over backwards to stand behind the name and make it known for service and customer focus. Although this seems like common sense, it does not always happen that way. We as humans tend to look in other pastures to see what is greener and sometimes actually move there. I was recently in a training class for a large corporation. This class was teaching their channel partners how to use and install their world class software.

The instructor was well versed with the ins and outs and overall had great experience with these classes. No one from the company had actually attended any of these sessions in the past, so one or two of us decided to take part. It certainly was an eye opener. We spent a fair amount of time bashing the company and saying what they should do to the product to make it work better. If that was not enough, he convinced a few participants to buy someone else's product. If he had backed up the company and their name, he probably would be working today.


You must decide where you belong, do not complain about what is not right, do something about it. Stand behind the company and make it successful. After all, they are paying you for your services. When your contract gets down to complaining without action, it is definitely time to move on. Just think of the saying "Are you IN or are you OUT". If you are IN then back up the company and its name all the way. If not, move on to the next contract.


A company's name gives them market recognition and even though you may not always agree with the way they do things, you should help them to gain more market share. Create a business relationship that shows you care about what they are doing.

Article Source: http://www.content.onlypunjab.com

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit www.BlueprintBooks.com

Bette Daoust, Ph.D. - Our Articles Expert Author

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