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Product Research Basic Principles Introduction

Of all the questions we receive here at Doba, the question of what to sell is far and away the most frequently asked. Many of our customers ask us to tell them exactly which products to sell. Though we may give an example here or there, we generally shy away from telling people exactly what products we think will sell well.

Why? Because what sells well is whatever is in high demand and low supply, and in retail, the supply and demand changes as often as the tides.

Instead of telling you which products to sell, we would rather empower you to discover products on your own—products that you can most effectively market. To achieve that goal, this tutorial presents four articles that reveal basic research principles and techniques:

• This opening article, "Principles of Product Research," introduces the guiding principles of effective product research and selection.
• "Online Auction Research" reveals techniques for finding products that may sell well on eBay and other online auctions.
• "Website Research" presents techniques and tools for researching products to sell on your webstore.
• "Alternate Sales Venues" suggests other sales venues to consider during your research.

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