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Over the last five months I wrote a series of articles about my hometown team, the World Champion Chicago White Sox. Early on, I detected that they were heading for a meltdown. Coming off a hot 2005 campaign, marred only by a late season slide while the Indians surged, the Sox actually telegraphed their own difficulties. By the third game of 2006, newly appointed team captain Paul Konerko conceded: “We’re not the team we were last year.” That’s not the statement of a winner or even of a hopeful. Then there were the histrionics of manager Ozzie Guillen, whom senior management dizzily dubbed, “A Dennis the Menace.” Several I.Q. points short of genius, Oz has a knack for insulting people and distracting his players from concentrating on ballgames. In the meantime, general manager Ken Williams decided, mostly, to stand pat and do few trades after spring training. Contrast this “What, me worry?” posture with what Ned Colletti has been doing with the L.A. Dodgers. Colletti has been constantly changing the mix of personnel to make L.A. a contender this year, and it seems to be paying off. The Sox went for eight decades without a World Championship, and then with only one under their belts, they felt satisfied, and have been napping ever since. You just can’t let that happen. Taking a cue from bodybuilders, the Sox would do themselves and their fans a favor by adopting the theme, "Stay Hungry!"
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Dr. Gary S. Goodman is the best-selling author of 12 books, over 750 articles, and the creator of numerous audio and video training programs, including "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant-a favorite among salespeople and entrepreneurs. For information about booking Gary to speak at your next sales, customer service or management meeting, conference or convention, please address your inquiry to: gary@customersatisfaction.com
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