Strategic Planning: How to Create Marketplace Strategies That Actually Gets Results

Research shows very few companies actually know how to create an effective strategic plan AND successfully implement it in the marketplace. Is your company one of them?

Failure to properly implement your marketplace strategy does much more than create glitches in the business. It can actually lead to business failure. And, in many situations, an incorrectly administered strategy is worse than no strategy at all.

That’s why, in my new book, Strategy Activation: How to Turn Your Vision into Marketplace Success, I explain how "strategy disconnects" occur in even the best organizations.

Why Strategy Disconnects Occur – And What It Can Mean to Your Business

Disconnect begins when businesses make a promise to the marketplace without first completing a self-assessment of competencies.

When creating their marketplace strategy, most organizations research customer needs, competition promises and relevant gaps between the two. Yet, most companies do not recognize their current capabilities and limitations when considering their strategic options. Or they overestimate how much change they can absorb in pursuit of the strategy.

Either misstep can have a tremendous negative impact on delivering on the promise.

To Succeed in an Increasingly Knowledge-Based Economy, You Must:

• Determine where the real and future market gaps in your industry exist


• Identify opportunities that align with your existing image and resulting marketplace "permissions"


• Confirm that your organization has the right capabilities or realistic odds of creating the necessary capabilities


• Envision how your strategy will be implemented at each key customer touchpoint


• Define clear roles and chain of responsibility


• Remain flexible and responsive to marketplace shifts

• Their customers bemoaned the loss of the personalized service orientation,


• Customers didn’t believe that this particular lender could deliver technological excellence


• The organization risked losing its relevancy and preferred vendor status with many loyal customers.


• The lender disregarded its best marketplace strategy…one that was compelling, differentiating and feasible

Article Source: http://www.content.onlypunjab.com

About Author:
Scott Glatstein, President of IMPERATIVES, LLC turns market opportunities into record-breaking profits with effective marketplace strategy planning & execution. Now for the first time, with his new book, "Strategy Activation: How to Turn Your Vision into Marketplace Success," Scott unveils his groundbreaking plan for higher strategic profits. Get your FREE SNEAK PREVIEW at: www.strategyactivation.com

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