Telemarketing Gurus Get A Clue - Mark McCormack Is Dead

What I love about telephone sales and the gurus that dwell in this bizarre micro-culture is the fact that they’re almost hermetically sealed off from contemporary life.

Talk about frogs that slowly boil to death, the telemarketing industry was in denial about the necessity for self-regulation and improvements in its residential calling campaigns until the very moment the Do Not Call Registry was created.

And if you track some gurus, you can’t help but wonder if they’ve opened a new book in the last thirty years.

Example: I just finished reading a newly-posted online article in which the writer castigates sports agent Mark McCormack for saying you can’t close big deals by phone.

The problem with the article isn’t its position on that “issue.”

My book, YOU CAN SELL ANYTHING BY TELEPHONE! fully addresses that matter.

Of course big and small deals can be, and should be closed over the phone.

I can’t believe that the phone guru critiques McCormack as if he were standing in front of him, at this very moment.

McCormack’s ideas are old hat. When he signed Arnold Palmer, getting a few million for a sports star was a big deal. Now, in a post Alex Rodriguez era, so-so players pull down 50-70 million dollar deals.

More important, McCormack is LONG DEAD, having passed on in 2003.

In his article, the solicitation scribe urges Mr. McCormack to “Get a clue.“ For that to happen, the agent would either have to be reincarnated or be signed-up for a special membership in the Psychic Friends Network.

(Read the BBC’s McCormack obituary here: http://news.bbc.co.uk/sport2/hi/front_page/3035005.stm)

Quoting the dead is no sin. Recently, I quoted Aristotle and Plato in my articles.

But I have the good sense to not chastise them as if they’re still throwing the discus around at the local country club.

There is, of course, another possibility, and that is that the phone guy’s article was written well before 2003 and he hasn’t updated it.

Maybe he should see what a current agent like Scott Boras says about the power of the phone.

But that would require reading something new or trying to do a phone interview with that luminary.

Nah, let’s just rehash yesterday’s information and see if people will keep buying it.

Article Source: http://www.content.onlypunjab.com

Dr. Gary S. Goodman is the best-selling author of 12 books and more than a thousand articles. His seminars and training programs are sponsored internationally and he is a top-rated faculty member at more than 40 universities, including UCLA Extension, where he has taught since 1999. Dynamic, experienced, and lots of fun, Gary brings more than two decades of solid management and consulting experience to the table, along with the best academic preparation and credentials in the speaking and training industry. Holder of five degrees, including a Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a law degree from Loyola, his clients include several Fortune 1000 companies along with successful family owned and operated firms across America. Much more than a “talking head,” Gary is a top mind that youʼll enjoy working with and putting to use. He can be reached at: gary@customersatisfaction.com

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