Ten Effective Ideas For Maintaining TOMA (Top Of Mind Awareness) With Your Clients

So you have clients and you want to keep and continually serve them. Your Strategic Thinking Business Coach wants to remind you that it is always in your best interest to maintain TOMA (Top Of Mind Awareness) with your clients if you want to keep them. It has been my experience that satisfied clients usually welcome frequent contact (let’s say once a month) from businesses that have delivered superior, value added service in the recent past. I have also found that the frequent communications will reinforce the bond you have with your client, renew or refresh their positive feelings about you and keep you and your company “on their mind.”

The frequent contact must be carefully and strategically planned and timed and provide some useful information or value to your client. The quality of your relationship with your clients is critical and is a primary value of your business. Treat your clients as your friends and do what is necessary to stay in your client’s thoughts. That is, achieve TOMA with your clients.

Your Strategic Thinking Business Coach recommends ten effective ideas for maintaining TOMA with your clients.

1. Strategically develop and implement a client contact management system to manage regular contact with your clients.

2. Inform your clients first about any new product or service you are offering.

3. Provide useful tips, articles, etc. or pass along information you have found that may be of value to your client.

4. Ask clients for referrals and to pass along your newsletter, business brochure, business card, or other useful information.

5. Inform your clients about seminars, webinars, teleseminars, workshops, conferences, speakers, etc. that could be of interest to your client.

6. Send handwritten thank you notes to your clients.

7. Make appointments with your clients to have a breakfast, lunch or dinner meeting.

8. Be very accessible and available to your clients so you can be responsive to their inquiries and needs.

9. Keep your clients informed and up-to-date about any changes in your business.

10. Use multiple communication tools, such as invitations, post cards, newsletter, personalized letters, etc. to keep in touch with your clients.

Again, your ultimate goal is to achieve TOMA with your clients so that you will be the first and maybe only source your client thinks of whenever he or she needs what you provide. This gives you a very powerful competitive advantage and adds value to your business. You have invested precious energy and financial resources to win your clients and now it is up to you to keep them.

So, what’s your record of maintaining TOMA with your clients? Are you keeping in touch with your clients on a regular basis?

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Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business. To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or jgecoach@aol.com

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