Ten Strategic Marketing Actions To Ensure Success In Your New Year

The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.

Strategic Action #1: Clearly define your strategic focus and marketing vision for your business.

Strategic Action #2: Develop an Integrated Marketing Communications Plan that incorporates and integrates key strategies for advertising, marketing and public relations.

Strategic Action #3: Clearly define your target market(s).

Strategic Action #4: Clearly define your marketing objectives and strategies.

Strategic Action #5: Develop a strong positioning statement and compelling message and offer to your target market(s).

Strategic Action #6: Develop an effective contact management system to help achieve Top Of Mind Awareness.

Strategic Action #7: Develop & implement a system to evaluate your marketing efforts.

Strategic Action #8: Incorporate the use of technology into your marketing efforts to be more productive and more effective.

Strategic Action #9: Use the power of referrals as part of your marketing efforts.

Strategic Action #10: Seek advice from a knowledgeable and trusted marketing advisor or consultant.

Ten Strategic Marketing Actions To Ensure Success In Your New Year By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Article Source: http://www.content.onlypunjab.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business. To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or jgecoach@aol.com

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