Ten Ways to Reinvent Your Company in 2007

It’s soon to be 2007, and we can hardly stand the thought. How do we manage the tension between finding a greater purpose and the day-to-day assault of the business environment?

We’re coal miners on a dark and gritty expedition, unearthing what’s true to our company’s core. What are we doing that is different from what everyone else in our industry is doing? Why do we exist? What makes employees passionate about their work? What excites our customers?

And, most importantly, will we be able to make the necessary changes?

Keith Yamashita, Change Strategist, author of ‘10 Ways to Reinvent Your Company,’ suggests you clarify what must change first, and make decisions-right or wrong. There is nothing worse than waffling. Pull the trigger, don’t just blow smoke into the barrel.

According to Yamashita, change is a chain reaction, but you have to be deliberate about where you start. Because you can not fix everything at once, you find the minimum number of leverage points that can make a dramatic impact. Reinforce these messages in everything that you do. Use every ad, press release, professional communication and event to tell your story.

Professional communications include:

press releases
press kits
articles and columns
feature stories
newsletters
white papers
books and e-books
e-zines
case studies
mission statements
, firm bios
individual bios
brochures
website content
presentations
marketing material
professional teaming materials
speeches/ceremonies/awards
video
blogs and web diaries
advertisements
tag lines and
direct mail.

What messages can be delivered in Press Releases, Newsletters and other forms of Professional Communications?

Opening or Expansion of New Offices – We’re in a growth mode. We’ve identified areas of change and momentum that will propel our company forward.

Press on Projects – We have something compelling to tell you about how we handled the issues on this project. We saved time or money or can quantify some benefit we produced, and we can do that for you.

Building Equity in a Firm – Our firm is strong for the future. We are building equity by promoting, attracting, collaborating, owning.

Branding of the firm – You could go elsewhere, but why would you? We have the method and deliver results. We’ve defined excellence in this area, and we own the brand.

Employee Attraction – These people work here, you could too. We do this type of work, we promote it and you.

Employee Retention – You’ll have longevity and build a career with us. Why go elsewhere?

Internal-communications challenges - (such as around a merger or changes in leadership) – We have this issue under control and it benefits us and you.

External Communications – (around a merger or change in leadership - We have our eye on our business and are handling this issue so that we can do what we do best – bring value to you.

Know these answers. Are you the low cost leader? Are you on the cutting edge of design and methodology? Are you the ultimate in leadership and answers? Are you the knowledgeable mainstay?

Keep your message in mind. Use professional communications to deliver your message, and you will have more than ten ways to reinvent your company in 2007.

Article Source: http://www.content.onlypunjab.com

McKerns Development creates, writes and places press specifically promoting your goals for your business, writing feature stories generating high readership and interest in magazines and the press and promoting mutually identified goals. McKerns Development utilizes Media contacts and relationships with editors and writers in major publications, local and national, and to-the-industry specific publications. Press Releases, PR and feature stories are both written and placed, and publication is secured. McKerns Development offers Strategic Business Development with services delivered in packages, so that the business owner can see deliverables, cost and benefits of each. Available by contract, teaming or freelance. www.freewebs.com/mckernsdevelopment

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