The Basics of Pay Per Click Advertising

By: Kathryn Lively

Wikipedia defines Pay Per Click Advertising as thus:

Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines for the purpose of allowing websites to advertise for high visibility.

With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

For example, a website owner wants to be found under a particular keyword: limousine service. In searching a particular pay-per-click program, he finds that bids to be found on that phrase range from two cents to five cents per click. Bidding anywhere in that range, or above, will allow his limousine service site to be seen in sponsored results every time a user enters limousine service. For every time a user clicks on the link to the advertiser's limousine site, the advertiser must pay however much he bid for the phrase, be it two cents or twenty.

Some pay per click programs allow advertisers to set a monthly spending limit. For example, the limousine site owner wants to pay fifty dollars a month for limousine service, bid at two cents per click. This allows him a maximum of 2500 clicks for that phrase, once the link has been clicked through 2500 times, his ad no longer appears in search results until the next month. If the site's ad is clicked through less than 2500 times that month, the advertiser only pays for the click throughs, not the overall impressions.

Pay per click advertising is recommended for newer sites. Yahoo/Overture and Google Adwords are two of the most popular pay per click advertising programs, as both allow for exposure across a number of website and search engines. Overture sponsored listings appear on Yahoo, MSN, and other engines, while Google Adwords also appear as part of the Google AdSense program. Assuming our limousine website owner uses Google Adwords, he can opt for AdSense exposure and send his ad to website related to his content.

The key to a successful pay per click campaign lies in knowing which search terms to bid upon, how much to spend, and knowing which search terms are best relevant to your site. If your site is targeted toward a local audience, consider using localized, narrow phrases for search. If you wish to reach a wider audience, you may consider more generalized terms, though some may require large bids. Pay per click programs offer helpful keywords tools to help with bidding; research the popular sites in your field, know the search algorithms, and bid with care.

Article Source: http://www.content.onlypunjab.com

Kathryn Lively is a freelance writer and editor. She offers free SEO advice to authors. She writes for CINIVA Systems, Virginia Beach website design.
Kathryn Lively - Our Articles Expert Author

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive PPC-Advertising Articles Via RSS!

Additional Articles From - Home | Website Promotion | Ppc-advertising

Ways to find top paying keywords for Google AdSense - By : Mohamed786 Abbas786
Google manipulates search results: A boost for small business? - By : Nisha Garg
Advertising from a users point of view - By : Alexander de Albuquerque
PPC - Short Term Solutions - By : Scott Lindsay
Google Adwords - Some Useful Tips - By : Lorna Findlay
Why Almost Everyone is Wrong about Google Alternatives - By : Roger Hall
Notes On Finding The Best Adsense Keywords - By : Deon Plessis
SEO Internext Media - By : Josh Merin
The Purpose of Landing Pages for Your Pay Per Click Advertisements - By : Michael M Thomas
Five Tips For Creating Landing Pages That Sell - By : Michael M Thomas

Free Content
Free content from users at Onlypunjab.com
Our Traffic Rankings

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds

New Stuff
About Us
Site Blog
Forum
Link to Us
Contact Us
Privacy Policy
Terms of Service

Arts and Entertainment
Astrology
Casino-Gambling
Humanities
Humor
Language
Movies
Music
Philosophy
Photography
Poetry
Tattoos
Automotive
Mobile-Audio-Video
Motorcycles
Trucks
Business
Advertising
Branding
Careers-Employment
Change-Management
Customer-Service
Entrepreneurialism
Ethics
Management
Marketing
Marketing-Direct
Negotiation
Networking
Outsourcing
PR
Presentation
Resumes-Cover-Letters
Sales
Sales-Management
Sales-Teleselling
Sales-Training
Small-Business
Strategic-Planning
Team-Building
Top7-or-10-Tips
Workplace and Communication
Cancer
Breast-Cancer
Colon-Rectal-Cancer
Leukemia-Lymphoma-Cancer
Lung-Mesothelioma-Asbestos
Ovarian-Cervical-Uterine-Cancer
Prostate-Cancer
Skin-Cancer
Communications
Computer
Certification-Tests
Data Recovery
Games
Hardware
Mobile-Computing
Personal Technology
Software
PHP
Web
html
Family
Babies-Toddler
Crafts-Hobbies
Elder Care
Holidays
Home Appliances
Home Audio/Video
Home Improvement
Home Security
Interior Decorating
Kids
Landscaping-Gardening
Parental Care
Pets
Pregnancy
Bankruptcy
Credit
Currency Trading
Debt Consolidation
Debt-Relief
Estate Plan Trusts
Insurance
Investments
Loans
Mortgages
Mutual Funds
Personal Finance
Real Estate
Real Estate FSBO
Structured Settlements
Taxes
Wealth Building
Food and Drink
Chocolate
Coffee
Cooking-Tips
Recipes
Wine-Spirits
Health
Acne
Aerobics Cardio
Alternative
Anti Aging
Beauty
Build Muscle
Depression
Diabetes
Exercise
Fitness Equipments
Hair Loss
Medicine
Meditation
Mens Issues
No Smoking
Nutrition
Obesity
Polution
Sidha
Supplements
Weight Loss
Womens Issues
Yoga
Home Based Business
Network-Marketing
Internet and Businesses Online
Affiliate-Revenue
Auctions
Audio-Streaming
Autoresponders
Blogging
Domain-Names
E-Books
Ecommerce
Email-Marketing
Ezine-Publishing
Forums
Internet-Marketing
List-Building
Podcasting
RSS
Security
Spam-Blocker
Video-Streaming
Web-Design
Web-Development
Web-Hosting
Kids and Teens
Legal
Identity-Theft
Living-Will
News and Society
Dating
Divorce
Economics
Love
Marriage-Wedding
Politics
Relationships
Religion
Sexuality
Reference and Education
College University
Education
Future Concepts
Home-Schooling
Science
Self Improvement
Addictions
Anger-Management
Attraction
Coaching
Creativity
Goal-Setting
Grief-Loss
Happiness
Innovation
Inspirational
Leadership
Motivation
Organizing
Positive-Attitude
Spirituality
Stress-Management
Success
Time-Management
Shopping and Product Reviews
Book-Reviews
Fashion-Style
Jewelry-Diamonds
Sport
Baseball
Cycling
Fishing
Football
Golf
Martial Arts
Running
Soccer
Swimming
Triathlon
Technology
Broad band
GPS
Mobile
Statellite
Video Conferencing
VOIP
Travel and Leisure
Aviation
Cruising-Sailing
Outdoors
Vacation-Rentals
Website Promotion
PPC-Advertising
SEO
Site-Promotion
Traffic-Building
Womens Interests
Writing and Speaking
Book-Marketing
Copywriting
Public-Speaking
Teleseminars
Writing
Writing-Articles

| |