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Google sent its advertisers into a panic back in mid 2005 when it began to implement a new keyword status policy. Each keyword in their system was assigned a minimum bid requirement. The minimum varies widely anywhere from 2 cents to a dollar or more for some keywords. If you won't pay that minimum for a particular keyword, Google will simply put your keyword on inactive status and won't show your ad when folks search on that term. Agree to bid the required amount or higher, and your ads will show. There was a hoard of people who saw their cherished 5-cent minimum bids raise all the way to 10 and 20 cents or more. There were some who had based their sales plan completely on 5-cent click who believed it would ruin their productivity. That did not happen. When your keywords are deactivated and Google requires a higher bid, you have not one, but two options: (1) Give Google what they require, or (2) Fine tune your AdWords ad copy to convince Google's computers that your ad has relevance. In that manner you can lower your minimum bid requirement. Before you choose the first option, you had better be sure that it's necessary, and that you can afford it. If you're going to choose the second option-and we strongly recommend that you do-then the trick that works best is this: Put the keyword in to the headline of your Goodle AdWords ad. If you can't do that without screwing up the ad and making it a mismatch for all the other keywords, then do peel and stick. Take that keyword out of your list and put it into a new ad group by itself with an ad that uses it in the headline. This method will help persuade the computers at Google that you have relevant ads and you will be granted a lower bid price. The best thing is that you will most probably get higher click-through-rates. The reality is that your ads aren't really being judged on true relevance but on perceived relevance. Your great CTR won't get Google to lower your minimum bid price; only the fact that you use your keyword in the headline of your ad will get you a lower minimum bid. Actual relevancy has nothing to do with the matter what it all comes down to, is whether the Google computers see my ads as relevant. Whatever the reasoning, by running their system in this manner Google is pushing you to do with your keywords and ad groups just what the more savvy AdWords managers are doing; dividing their keyword lists into small, compact groups. Having a list with keywords that dont appear relevant to your ads may cause Google to penalize you by turning those keywords off, or making them inactive.
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With over a decade of experience in google adwords management , Kirt Christensen, will share his expertise in managing adwords, by presenting you hints he found that are effective (and some that aren't). www.managemypayperclick.com">www.managemypayperclick.com Don't reprint the same version as everyone else. Get your own unique content adwords management article here.
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