The Purpose of Landing Pages for Your Pay Per Click Advertisements

Pay per click advertisers know that they need to create quality landing pages. The search engines demand it. A quality landing page helps reduce the cost of each click. So what do you need to have on your landing page? There are three main options:

1. Use your landing page as a way to get subscribers to your newsletter. Something as simple as an opt-in form can be all you need to create an effective landing page.
2. Use your landing page to sell a product
3. Use your landing page to allow visitors to download a trial version of your software.

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Michael M Thomas is a Fortune 500 executive by day and an affiliate marketer by night. Mike writes a free, weekly newsletter which provides tips about pay per click advertising and writing effective ads. Sign up for Mike's newsletter today and you will receive a free copy of Google AdWords Made Easy. Google AdWords Made Easy is an 85 page ebook that teaches everything from how to generate web traffic, how to write ads, and how to perform keyword research. Click here to sign up and receive your free ebook.

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