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I receive emails and phone calls throughout the week from individuals who have joined programs and need advice on how to market or advertise online. In many instances, the caller has actually joined a program that is designed to address the very questions they are asking me. I can't help but think, "What's wrong with this picture?" In order to be considered a viable program or service online, the website owner is required to provide something in return for your hard-earned dollars. Typically, that something is information. Information in the form of ebooks, software, or training are the most common kinds of membership sites. As you explore all your various choices online, when it comes to picking a membership (or product or service), ask yourself (at a minimum) these two questions: 1. What is the program selling you for your money? 2. Is there more to the program than just telling others about it? Here's a typical scenario painted for me: I'm contacted only to find out the caller or emailer has no real idea about what they joined! It's true. As the individual was reading about the membership program, and all it's exciting details, somewhere along the way they forgot why they were hunting for a membership, and they got caught up in some fantastic offer of income that might result from their plugging said program to others. Another possibility is the person really has no current viable idea for starting a business online and, instead, opts to promote that program as if it were their own. Therein lies the problem. You become an affiliate of the program, not the sole proprietor. But it doesn't stop there. The problem compounds itself because, in their rush to tell others, the hunter (who has by now become a membership member) skips straight to the "here's your affiliate url to give to others." No reading takes place, no educating oneself on the fine points of what the program (membership or not) is about. As I talk or write back and forth with someone, I can tell from the conversation whether someone is - harsh as it may sound - lazy or hard working and determined. Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don't know what you are selling? Do yourself a favor. When exploring all the great membership sites and products, software and services available online remember your first objective. If it was to find out how to build a business, then use that membership (assuming they really do have the goods) to educate yourself and build your own thing online. If you can't explain it to me, how are you going to help the guy under you? People can sense the difference.
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