There’s No "D" In The Word "Business" - Or Is There?

As an old pro wordsmith I take great pride in my voracious spelling attributes, yet now I believe that I can't spell at all! It was my great fortune to be in attendance at an illuminating seminar, hosted by Gair Maxwell and The Fundy Group, entitled "The Experiential Business" and I'm almost positive I was hallucinating when the surprise guest of the day started off by saying he uses the letter "D" in his business formula.

I thought (silently, thank goodness!), to myself, "There's no ‘D' in the word business! Has this guy lost his mind?"

Bruce McNaughton, the kilt-clad, proud and at times hilarious story raconteur, also happens to be the owner of Prince Edward Island Preserves, one of PEI's most marketable and well-known business success stories. Bear in mind that Bruce is not a towering giant of a man nor does he show any outward signs of success. Dressed simply in black well-worn jeans, white shirt and his signature black knitted sweater vest, he stands a mere 5'7" tall. (This was before he shed his jeans in favor of his kilt in the corner of the room to stress his business savvy). His slightly salted black hair hangs an unfashionably 2" below the collar of his shirt and he wears no flashy diamond encrusted rings, nor is there a Rolex watch to be seen on either of his wrists. Yet from this tightly packaged man comes one powerful whomp of a message that every budding entrepreneur should hear.

He went on to explain to us how he uses the "D" letter principles to systemize any business venture he undertakes. "It all starts with a Dream" he said. "I always had a dream of being a business owner - I just wasn't sure what business I wanted to own!" which is true of all entrepreneurs the world over. "Determination and drive are two other elements that I have to have in order to make things happen and carry that dream into reality. Without these two factors, nothing will ever get done."

He went on to impart several other "D" principles that have to be taken into consideration if one is to see the overall picture and be realistic in achieving their goals. "Debt is another word that has to definitely be taken into consideration. By the word debt, I mean our debt to the world as a whole. Whether it be our responsibility in the raising of our family, the respect we give to seniors, especially veterans, and to others that can benefit from what you can offer. It is our ‘debt' to society to perform at our highest levels, with dedication and determination."

Perhaps the most powerful "D" principle he mentioned that resonated with me was his explanation of how to overcome the "discouragement" that all of us sometimes experience from our family, loved ones and friends. "When you first explain your dream to you family and friends, a lot of the time you're going to be faced with hearing their disappointment in your decisions" he commented. "You'll most likely hear things like "Are you nuts?" "Have you totally lost your mind?" "Why in the world do you want to do THAT?" "These words", he went on to explain, "can undermine your confidence and eat away at your self-esteem. If you feel in your gut that you're taking the right path, don't listen to them!"

I could go on and on here about the many other "D" principles that he expounded on but I don't want to rob him (or you!) of the pleasure of hearing Bruce speak directly to you, and what a pleasure it is! I can guarantee you that you will come away with a feeling of having just taken the shortest yet most educational course in "How to start a business and not fall flat on your ass in less than 30 days" that you will ever get.

So, while the letter "D" might not be contained in the spelling of the actual word ‘business', it can definitely be utilized into nurturing the most delightfully determined, doing well, and deliberate company you've ever dreamed about.

Article Source: http://www.content.onlypunjab.com

Marlene Oulton, president of Write Choice Virtual Assistants, derives great satisfaction from assisting authors, writers, coaches and SOHO entrepreneurs produce clean, crisp and concisely written articles, newsletters, website copy or other literary works. She produces a quarterly Newsletter entitled “News and Views – From My Desk to Yours” which contains practical and often humorous articles on issues facing the small business owner. To receive her newsletter, please go to www.writechoiceva.com and click on “Sign Up” button. She can be reached at marlene@writechoiceva.com as well.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated