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Just when you think it’s safe to embrace another cliché, guess again. You’ve undoubtedly heard the truism that there’s no such thing as bad publicity. The idea is that you might be wrongly accused of a heinous crime in the tabloids, but if they spell the name of your web site properly, eliciting enough clicks, you’ll come out ok. And there seem to be some shining examples of this philosophy. G. Gordon Liddy, that once reviled Watergate burglar, made a name for himself in that scandal, and that exposure paved to way to a best-selling book, and to a very successful career in talk radio. Watergate publicity, though excoriating, game him the immeasurably important gift of name recognition, which every ratings-conscious producer in showbiz covets. Heidi Fleiss, the Hollywood madam who was tried and convicted, enjoyed a brief but apparently successful stint as a fashion designer and retailer of Heidi-wear, miscellaneous treats for the tart. So, what am I talking about when I say there IS such a thing as bad publicity? I’m speaking of PUBLICITY THAT ISN’T PUBLICIZED, like most of the articles that you read at various Ezine sites. Don’t get me wrong, a surprising number of the millions of freebies that are posted are readable, informative, and entertaining, which at least to countless language teachers, must be an utter shock. But, apart from writers, a relative handful of people are read these pieces. It reminds me of the line uttered by former Congressman Jim Wright of Texas, who was lamenting about the disappearing manufacturing sector of the United States. “We can’t have an economy where everybody sells everybody else pizzas,” he famously quipped. When the only people reading your pieces are other aspiring publicists, you’re getting what was thought to be impossible: “bad” publicity! Dr. Gary S. Goodman is the best-selling author of 12 books, over 600 articles, and the creator of numerous audio and video training programs, including "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant-a favorite among salespeople and entrepreneurs.
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