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I hold five earned degrees. I’ve taught at 40 universities, and I’m the best-selling author of 12 books and more than 700 articles. Therefore, you can believe me when I tell you that content is important to the success of a speech, seminar, or lecture. But it isn’t supreme. Content is almost always trumped by one thing: ENTHUSIASM. For instance, I went to hear the chamber orchestra earlier this year. The program commemorated the 250th year since the birth of Mozart, and a professor preceded the program with a lecture. His performance, there’s no other suitable term for it, was special. He gestured dramatically, paced back and forth on the stage, and his voice was electrical. Yet, I have it on good authority that he didn’t say anything especially new or important. Still, his presentation was a big success, judging from the laughs and oohs and ahs it evoked. This shouldn’t come as a surprise. One of my first speech teachers was part of Dale Carnegie’s initial cohort of instructors and he would hammer home one point: “Audiences will forgive a speaker nearly anything if he’s enthusiastic, and if he isn’t they’ll forgive nearly nothing!” So, take a look at those credentials I cited at the top of this article. They’re meaningless, if I don’t put my teacher’s insight to work!
Article Source: http://www.content.onlypunjab.com
Dr. Gary S. Goodman is the best-selling author of 12 books, over 700 articles,and the creator of numerous audio and video training programs, including "For information about booking Gary to speak at your next sales, customer service or management meeting, conference or convention, please address your inquiry to: gary@customersatisfaction.com.
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