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A zillion pages have been written about goal setting, time management, and setting priorities; and many contain valuable insights.But folks have a tough time selecting the most important thing they need to do at a given time to improve their professional and personal lives.Usually, there is one key that can unlock several doors, simultaneously. This is the “master” activity that puts all others into perspective, while even facilitating their completion.For instance, I was selling my sales training program to a business owner when he decided to share his success philosophy with me.“It all boils down to one thing” he declared. “I’ve never met a problem in business that a few more sales couldn’t cure!”Apart from being a memorable idea, I believe there’s truth in it.If you put more sales on the books, instantly, you generate cash or receivables that can be turned into cash. With extra funds, you can then fix a lot of other things that are ailing your operation, from hiring more or better personnel to improving service, to keep existing customers happy.A lot of businesspeople get this backwards. They say you need infrastructure first, like a big, strong skeleton, and onto that you can overlay muscle. Without mass, they believe, you can’t bear the weight of added sales.What they miss in their analysis is the fact that infrastructure COSTS. It eats money, burdens the business with debt, and makes the business slower to respond to changing market conditions and customer tastes.Better to be lean and mean, and to make sales. With sales, nearly anything becomes possible. You can even hire an assistant to help you to clean up your messy desk, and to address those pesky items that are suddenly too insignificant for you to personally do, yet which still beg for completion.You may not know what your top priority is right now, but if you’re lucky, you’ll stumble onto it, and suddenly, everything else will fall neatly into perspective!
Article Source: http://www.content.onlypunjab.com
Best-selling author of 12 books and more than 900 articles, Dr. Gary S. Goodman is considered "The Gold Standard"--the foremost expert in sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com.
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