Traffic Generation - Mathematical Example to Show Why You Must Test and Track Every Ad Campaign

One thing that is extremely important is tracking everything you do online.

For example, if you spend $300 on 100,000 hits from one source or one company and you make 10 $30 sales, then you have only broken even. But perhaps from another source or company you spend the same $300 on only 10,000 hits, but you make 20 $30 sales, then you are in profit.

It is very important to remember that all visitors are not the same, and just because on average you spend $15 to generate a $30 sale, doesn’t mean that is your benchmark. You must consistently track everything you do, so you can make adjustments.

If you spend $1000 one month and only sell $1000 worth of books, that doesn’t mean you are lost and unable to make money with that book, unless you aren’t tracking things. If you are tracking everything, you will probably realize that you spent $200 on one source that provided almost all of your sales, and $800 on a mixed bag of other sources that barely cleared you $100. So do the math here. On one campaign, you spent $200 and took in $900 and on another you spent $800 and took in $100.

Was your month a total loss? No, it was not. Now you know where not to advertise or buy traffic from, and where you can triple up on your spending, and clear a profit the next month. You should be able to see by now how important tracking every sale and visitor you receive.

Article Source: http://www.content.onlypunjab.com

This has been an excerpt from "15 Steps to Internet Success" . Do you want to learn how to build huge traffic fast? Click here: Triple Your Traffic Fast! Sean Mize is a full time internet marketer who has created over 300 articles in print and 8 published ebooks.

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