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Let's take a look at other components of a company name and how it is displayed. Look at several business cards you have collected. How many of them can you read easily? The ones I have generally highlight only one aspect of the company. For some it is the logo, others it is the company name and yet others it is the employees name. The ones that stand out the most are the ones where you can read the company name, understand what they do and emphasize the contact information. It sounds like a great deal of information on the card but if you want to get in touch with them, you certainly do not want to squint and try to read that information. The font or typeface used for the cards and letterhead will make a difference. It may be that you do not have a choice as the cards are already designed. If you do have a choice, here are four suggestions: Use a font size that will allow the reader to pick up the information at a glance. If you want them to phone you, make the phone number larger. Pick a font style that is easy to read, avoid the curly-queue fancy styles that make it difficult to read. If you can afford to do so, get your cards professionally designed. Designers know how to make your card look good. Do not print your own cards, use a printer. Fonts will look much sharper when professionally printed. Easy to read fonts help customers to recognize your name. It also lets them contact you with greater ease. A font that is hard to read also makes it hard to contact you. Hard to read cards are not as likely to be kept by the prospect.
Article Source: http://www.content.onlypunjab.com
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit www.BlueprintBooks.com
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