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A web site is not easy to design, but there are some web site basics and there are five things that every web site should not be without. In fact, there are probably more, and the five presented here are not necessarily the five that others would choose. If, however, you include these five then you will have a far better chance of your web site being successful in its objective that without them.It is true to say that the essential components of a good web site depend upon the objective of the web site. For example, an information site that is not selling anything has no need for a checkout and credit card payment portal that is critical to a sales site. This article, then, will present the five aspects of site design that are essential to any website, irrespective of its objective.First, the site must have good search engine optimization, or SEO, factors embedded in the design. There are ways to construct a web site that make it friendly to search engines, and there are many theories on the subject that are not the topic of this article.An important factor is keywords. A keyword relates to the search term used by a search engine’s customer to find the information they want. Include keywords on every page of your web site, and currently you want no more than two keywords every 400 words. The days of 1% - 3% keyword density are over, but you must also include vocabulary relevant to the theme of the article.Another important factor is the title of each page. It should be different for each page, and you should have the keyword for the page in the title, the title in bold text and contained within < H1 > html tags. These are basic SEO practices.
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