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Every day, I get several hundred e-mails, some days over a thousand. A lot of these are spam - according to a recent Doubleclick survey 62% of the mail in our inbox is considered SPAM.But I don’t use a spam blocker - I don’t like them. I have plenty experience of sending e-mails to my friends who, when asked, tell me they didn’t receive them. I use different e-mails from yahoo and MSN when I’m signing up for newsletters and free offers around the net - I keep my main personal e-mail pretty restricted.The other thing is - and please don’t hate me for this - I don’t really mind spam. I don’t like it for sure and I would never spam anyone myself - but neither do I think that all spammers are evil monsters with the horns, pointy tail, cloven hooves and pitchfork ensemble.Of course, I’m not trying to sell anybody anti-spam software so I think this could have something to do with it.I have a delete key on my keyboard, which I can use to delete multiple e-mails - it’s power and efficiency is awesome, one minute they’re there, the next they’re toast!I draw a distinction between a spammer and a scammer. They can be one and the same but not always. But let me tell you what really hacks me off in the wonderful world of internet e-mail marketing. Two things, let the rant begin:Shotgun GurusGurus who operate lists which bombard you with offers and information completely unrelated to the original topic you signed up for.As far as I’m concerned the fact that I opted in to some information course about building an e-mail list doesn’t give you the right to send me information on additives which will increase my fuel economy. Neither am I interested in being a keyword owner on your crappy word page or the free offer from your very good friend with the one time only opportunity to upgrade for only $300 before I even get to see the free offer. As for that great new software where the price might double sometime soon - take it and shove it.RE: The Email You Never SentLike I said, I sometimes get over a thousand e-mails a day. However, I don’t often (autoresponders aside) send more than a dozen in any given day. They are usually important to me and sent to a relatively small group of friends and customers - so I can normally remember the subject line.So, if you’re a guru, then the fastest way to get me to unsubscribe from your list - and ensure that I NEVER buy anything from you in future - is to send me an e-mail dressed up as a fake reply with the subject “RE: Whatever It Is You’re Trying To Sell Me This Time”.If that’s the best you’ve got then you ain’t no guru. Get a proper job.
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