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We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.An item or project is newsworthy when it is unique, timely, is relevant to an issue or ties into other issues, is controversial, thought provoking, reinforces existing ideas, shows new or unusual ways of doing things, or is interesting to the point of acceptance and repeatability.An idea, item or project can be newsworthy by provoking a desired response, such as changing, I might need that someday, to I want that right now.A person can be newsworthy when others strongly agree, disagree, want to know more, or be associated with that person.A firm can be newsworthy when their story causes people to think, These are the right people to help me (solve problem/realize success/meet time frame/achieve definite result).There are three things to consider:
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McKerns Development creates, writes and places press specifically promoting your goals for your business, writing feature stories generating high readership and interest in magazines and the press and promoting mutually identified goals. McKerns Development utilizes Media contacts and relationships with editors and writers in major publications, local and national, and to-the-industry specific publications. Press Releases, PR and feature stories are both written and placed, and publication is secured. McKerns Development offers Strategic Business Development with services delivered in packages, so that the business owner can see deliverables, cost and benefits of each.
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